Let behavioral data guide your content—dynamically, in real time.
A CDP brings together first-party data from across your ecosystem—web, email, offline touchpoints—into unified customer profiles. Your Content Management System (CMS) then brings that data to life with timely, relevant content.
Together, they power real-time personalization, consistent cross-channel journeys, and data-driven strategies that drive results.
As a flexible CMS platform, its API-first, modular architecture, in-context editing, and deep integration capabilities turn insights into scalable, personalized experiences—without vendor lock-in.
A multitude of data solutions exists, for instance:
All of these can play the same role: unifying first-party signals into one place for real-time activation. To keep things simple, we’ll use the term “Customer Data Platform (CDP)” throughout—just know it’s shorthand for any of these data solutions.
A CDP gathers fragmented customer signals—page visits, purchase histories, email engagements—and turns them into unified profiles. When your CMS taps into these profiles, it can automatically serve content blocks, offers, or messages that match each visitor’s interests, history, and stage in the journey. This level of personalization at scale boosts both engagement and conversions.
→ Learn how to create a complete customer profile and build your Golden customer record
Customers expect the same quality of experience whether they land on your website, open an email, or use your app. By connecting your CMS to a CDP, you ensure that each channel draws from the same up-to-date profile data. For example, a visitor who abandons a shopping cart on desktop can immediately receive a tailored mobile push notification or email reminder, maintaining momentum in their journey.
One of the biggest challenges in marketing is staying relevant. A real-time CDP feed lets your CMS react instantly: trigger a pop-up when someone lingers on a product page, swap in a special offer after cart abandonment, or surface trending blog posts to similar audience segments. This agility keeps your messaging fresh and impactful.
XperienCentral’s dual GraphQL and REST APIs give developers straightforward, modular access to every content type, metadata field, and form fragment. Whether you deploy headful, headless, or a hybrid model, you can integrate your CDP, commerce engine, or custom services directly into your content delivery layers.
Marketers and editors work faster when they see content in its final layout. XperienCentral’s in-context editor lets you update text, images, and modules inline—no back-and-forth between authoring and preview modes. And because it connects to CDP-driven segments, content adjustments can be made and previewed in the exact context of each audience segment—speeding up personalization at scale.
→ Discover how Content Aware Design helped PSV elevate their redesign
Built around reusable content blocks, XperienCentral lets you design once and publish everywhere. Define a “promo banner” or “related articles” module, then deploy it across pages, apps, and email templates. Updating the module updates every instance instantly—ideal for personalized content driven by CDP segments.
Skip custom middleware: XperienCentral offers pre-built connectors for leading CDPs like BlueConic, Adobe Experience Platform, and more. Data syncs seamlessly, letting your teams focus on crafting experiences rather than managing pipelines.
High traffic? No problem. XperienCentral’s intelligent caching engine serves personalized pages without every request regenerating content, ensuring sub-second load times even under peak load. Its scalable, cloud-native foundation means you can grow without worrying about downtime.
From installation guides and API references to best practices for multi-channel strategies, XperienCentral’s documentation portal empowers teams to self-serve at every stage.
Sales and marketing teams can align through a shared content-data architecture—a single source of truth that ensures consistency across the customer journey.
PSV’s passionate global fanbase inspired them to elevate their digital experience—transforming static pages and manual updates into a dynamic, mobile-first platform that delivers real-time match highlights and personalized, multi-language content.
→ Read more about PSV’s digital transformation
PSV partnered with GX to layer XperienCentral’s modular, API-first CMS over BlueConic’s real-time CDP:
By uniting XperienCentral and BlueConic, PSV.nl transformed into a real-time, personalized fan experience—anywhere, anytime.
Our team of software experts can help you benchmark target lifts, implement XperienCentral connectors, and design a custom content-data architecture—so your next campaign beats the benchmarks above. Let’s start with a quick audit of your current data flow and CMS setup.